Archived partner event · June 2022
SaaS Empowered: the partner discussion record
This session has finished. The archive preserves its discussion on digital buying and marketplace distribution without presenting the old registration as active.
Archive status
The 2022 registration window has closed
Microsoft, MailGuard, and CloudMonitor.ai speakers discussed how digital buying and partner channels could support SaaS distribution.
Discussion agenda
The session examined distribution from four angles
The topics describe the archived agenda. They do not promise marketplace eligibility, reach, or a commercial result.
Buyer behaviour
How digital research was changing the B2B buying journey.
Marketplace fit
Where Microsoft commercial marketplace could sit in a SaaS route to market.
Partner experience
What local companies had learned from channels and marketplace distribution.
First step
How a vendor could begin assessing the route without assuming it was the right fit.
Published speakers
Four viewpoints across Microsoft and local SaaS
The event record preserves the titles published in 2022. Current roles may differ.
- Nick Ward, Chief Architect for SaaS, Microsoft.
- Matt Furse, Senior Partner Development Manager, Microsoft.
- Rodney Joyce, CEO and founder, CloudMonitor.ai.
- Craig McDonald, CEO and founder, MailGuard.
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