Archived event record

SaaS growth through digital distribution

A retained record of the SaaS Empowered discussion on digital buying, marketplace routes, and partner-led growth.

Archive status

The registration window has closed

This page preserves a 2022 event record. The original Microsoft registration link is no longer presented as an active booking path.

Original session record

The source listing gave a 30-minute session time and described four perspectives from Microsoft, MailGuard, and CloudMonitor.ai.

Discussion agenda

The session considered digital research and buying behaviour across the customer journey.

Speakers discussed Microsoft commercial marketplace as one possible distribution route for a SaaS offer.

The agenda included partner viewpoints on using marketplaces and channels to reach customers.

The closing topic was the first practical step for a business assessing this route to market.

Published speakers

The original listing named Craig McDonald of MailGuard, Rodney Joyce of CloudMonitor.ai, and Microsoft speakers Matt Furse and Nick Ward.

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