---
title: "SaaS Empowered Event Archive | Data-Driven AI"
canonical: "https://data-driven.com/saas-empowered-turbo-charge-growth-through-new-distribution-channels/"
description: "Review the archived SaaS Empowered session on digital buying, Microsoft commercial marketplace distribution, and partner routes to market."
---

Archived event record

# SaaS growth through _digital distribution_

A retained record of the SaaS Empowered discussion on digital buying, marketplace routes, and partner-led growth.

Archive status

## The registration window has closed

This page preserves a 2022 event record. The original Microsoft registration link is no longer presented as an active booking path.

[Open the event record](/events/saas-empowered-turbo-charge-growth-through-new-distribution-channels/)[Find other events](/data-ai-events/)

![SaaS Empowered archived event artwork](/_astro/SaaS-Empowered-768x694.4mMwSEo0_2bGHkv.webp)

Artwork retained from the original SaaS Empowered listing.

Original session record

## A short conversation about new routes to market

The source listing gave a 30-minute session time and described four perspectives from Microsoft, MailGuard, and CloudMonitor.ai.

Original listing

30 June, 12:00–12:30

Time zone

UTC+10:00 — Canberra, Melbourne, Sydney

Status

Archived; registration closed

Discussion agenda

## Four questions shaped the session

01

### How B2B buyers changed

The session considered digital research and buying behaviour across the customer journey.

02

### Where a commercial marketplace fits

Speakers discussed Microsoft commercial marketplace as one possible distribution route for a SaaS offer.

03

### What partners had learned

The agenda included partner viewpoints on using marketplaces and channels to reach customers.

04

### How to begin

The closing topic was the first practical step for a business assessing this route to market.

Published speakers

## Four commercial and partner perspectives

The original listing named Craig McDonald of MailGuard, Rodney Joyce of CloudMonitor.ai, and Microsoft speakers Matt Furse and Nick Ward.

Roles are preserved as published

Job titles and company affiliations describe the archived listing and may have changed since the session.

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