---
title: "SaaS Empowered 2022 Event Archive | Data-Driven AI"
canonical: "https://data-driven.com/events/saas-empowered-turbo-charge-growth-through-new-distribution-channels/"
description: "Review the archived SaaS Empowered session on digital buying, Microsoft commercial marketplace distribution, partner experience, and routes to market."
---

Archived partner event · June 2022

# SaaS Empowered: _the partner discussion record_

This session has finished. The archive preserves its discussion on digital buying and marketplace distribution without presenting the old registration as active.

Archive status

## The 2022 registration window has closed

Microsoft, MailGuard, and CloudMonitor.ai speakers discussed how digital buying and partner channels could support SaaS distribution.

Original listing

June 30, 12:00–12:30

Time zone

UTC+10:00

Status

Finished

![SaaS Empowered event artwork about distribution channels](/_astro/SaaS-Empowered.BrXSQi4Y_Z21dxuR.webp)

Artwork retained from the original Microsoft event listing.

Discussion agenda

## The session examined distribution from four angles

The topics describe the archived agenda. They do not promise marketplace eligibility, reach, or a commercial result.

Buyer behaviour

How digital research was changing the B2B buying journey.

Marketplace fit

Where Microsoft commercial marketplace could sit in a SaaS route to market.

Partner experience

What local companies had learned from channels and marketplace distribution.

First step

How a vendor could begin assessing the route without assuming it was the right fit.

Published speakers

## Four viewpoints across Microsoft and local SaaS

The event record preserves the titles published in 2022. Current roles may differ.

1.  **Nick Ward**, Chief Architect for SaaS, Microsoft.
2.  **Matt Furse**, Senior Partner Development Manager, Microsoft.
3.  **Rodney Joyce**, CEO and founder, CloudMonitor.ai.
4.  **Craig McDonald**, CEO and founder, MailGuard.

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